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SEO SPECIALISTS
Generate leads in your sleep with #1 Rankings on Google.
Here at WDP, our SEO team Rocks!
(and our client’s lead pipelines rock because of it)
Enquire about a Free SEO Audit
Just a few keywords our clients rank #1 for:
Real results, strong strategy
At WDP, our search engine optimisation strategies are purpose-built to deliver real results-more traffic, more leads and more long-term growth for your business.
Every campaign begins with a deep dive into your business goals, market, and competitors. From there, we develop a tailored, high-impact SEO strategy that blends:
- Technical SEO improvements to make your site fast, mobile-friendly, and accessible
- Targeted content strategies that align with user search intent
- Ethical, quality-focused link-building that strengthens your domain authority
We focus on what matters: attracting the right kind of traffic and converting it into a real business results. No fluff. No empty promises. Just a strategy that works.
Why partner with WDP for your SEO Campaign?
No-BS SEO Agency
Our forty five person in-house team based in Perth WA 6000 designs fully custom strategies tailored to your brand and business objectives, designed to help you stand out and get ahead of your competitors.
- No templates, no shortcuts
- Custom-designed websites tailored to your business
- Built to reflect your brand’s image and personality
- Designed for easy navigation and user clarity
SEO that Delivers ROI
Every team member at WDP is a digital marketer, while our SEO team is the best in the business, we also have specialists across PPC, Socials, Analytics, Digital strategy and more.
This means that we are able to combine cross-specialty expertise, and differing point of view, to drive better results than a standalone SEO agency.
Experts In WordPress SEO
We recommend a WordPress content management system (CMS) WordPress is an Open Source software system used by millions of people worldwide to create beautiful websites and blogs. Since 2003, WordPress users have contributed to the system, making it a suitable platform for Local Business or Global Companies such as The New York Times & Sony PlayStation.
Web Design Perth has been using WordPress since 2007 and has designed and developed over 2,500 websites using WordPress system to enable our customers to control their websites. The WordPress interface is user-intuitive, making editing content simple. Implementing changes is similar to editing a document in Microsoft Word, as you can add text and insert images.
Results Focused
In the end SEO is just a means to an end. Rankings without business outcomes = wasting everyone’s time.
We deliver SEO results that move the needle – the type of results that your business will notice each week as you see a steady increase in key outcomes (Note again… increasing traffic is what BS agencies/freelancers might focus on… if there is no increased cash in the bank at the end of the day – it doesn’t matter).
We understand that having full insight into the return on investment of your SEO campaign is critical. Our transparent approach to SEO reporting provides you with all the information you need to make informed business decisions. This allows you to track your organic growth at every stage.
Built for Long-Term Growth
The price of paid advertising is increasing every day as competition skyrockets online.
We’ll help your business show up on Google and capture organic traffic without the high expense of ongoing Google Ads or paid social campaigns.
Search engine optimisation is an investment that can provide years of revenue growth for your business and deliver a unique competitive advantage. There’s never been a better time to improve your online presence, and our SEO services make it easier than ever.
Our SEO process
Establish Business Goals
Every SEO strategy begins by discussing the growth that your business would like to achieve. Your account manager wants to understand your business goals and the importance that our SEO services will play in reaching those goals. Establishing growth targets early helps us to achieve a precise alignment of SEO strategy with your unique business.
Comprehensive Website Audit
Our SEO team will undertake a comprehensive SEO audit of your existing website to understand the current status and how you’re performing in organic search. We’ll consider loading speed, mobile accessibility, content gaps and identify any opportunities for improvement.
Competitor and Industry Research
Developing a complete picture of the level of competition in your industry is vital for SEO success. Our SEO consultants will analyse your industry as a whole and drill down on your strongest local SEO competitors. Competitor research allows us to understand the methods that are delivering results in your industry.
Keyword Research and Selection
As the leading SEO company in Perth, we have access to a range of best in class keyword research tools that help us identify the keywords that potential clients are using to find your products or services. Our SEO specialists select the best SEO keywords associated with a high intention of purchase for maximum ROI.
The 80/20 rule is particularly true for keyword research and selection. Higher quality keywords can produce a much larger ROI than lower quality keywords, even in smaller volumes.
On Page Optimisation (Technical SEO)
On-page optimisation is the process that we use to tweak all of your website’s technical aspects at an individual page level. When search engine crawlers, such as Google’s GoogleBot, crawl your site, the on-page code provides data that determines. We’ll take steps to improve every aspect of your on-page SEO by increasing your loading speed, improving link structure, enhancing metadata and site architecture.
At this stage, we also do a local SEO audit and devise a strategy to optimise your Google My Business listing. Google My Business optimisation listing increases your chances of being shown in the section of Google’s search engine results pages (SERPs) receives up to 44% of the clicks.
SEO Content Strategy (Targeted Content)
As a part of our SEO services, our content writers will create perfectly optimised website copy. Using the optimum keywords that we’ve identified for your website, we’ll design a new content strategy. Then, we’ll commence creating the perfect content to capture attention and drive high-conversion traffic to your website.
Link Analysis, Repair and Building
Links to your website are an important factor in your website’s position (rank) in search results. High-quality links demonstrate to Google that your content is important, relevant and authoritative. We start by disconnecting your site from negative links that may be harming your performance. Then, we commence a link building campaign to generate safe, high-quality (white hat) backlinks for your site.
Networking is crucial to building a great presence in the offline business world. The same applies online for a digital marketing agency if they want too carry out effective link building campaigns. The quality and authority of backlinks that a digital agency can get your website will depend entirely on the relationships that agency has with content writers.
There is a direct correlation between how high a page ranks in the search results and the number of high-quality sites that link to it. We often come across clients who have been told that link building isn’t important and not to do it. The reason for this is that link building is one most expensive hard-costs associated with SEO. Most agencies do not want to incur the costs. However, the reality is that a few placed links could be the secret weapon, boosting your online presence. Digital PR (link building) is one of the most important aspects of online marketing.
Content Curation and Outreach
Creating new content that is valuable and relevant to your audience is crucial for the SEO puzzle. Search engine optimisation is a war, not a battle. Long-term growth requires a persistent content creation approach. We’ll design an ongoing content plan specific to your industry to continue building your SERP (Search Engine Results Page) position.
One of the benefits of working with Perth’s leading SEO agency is getting access to top-quality SEO copywriting produced in-house by our professional copywriter.
SEO copywriting needs to focus on the right topics and use the right keyword density to beat Google’s NLP (natural language programming) algorithms. Before we publish content on your website, we run it through several tests. First, we do a manual review, ensuring the content is high quality and is relevant to your businesses service offerings. Following this, the SEO content is run through our language and keyword analysis tool that determines how Google will interpret the content.
Transparent SEO Reporting
Perhaps one of the most important parts of your investment in SEO services, accurate SEO reporting is critical to your campaign’s success. We measure your campaign’s performance and ROI through transparent SEO reporting. We’ll track your organic search position across all of the search terms that we’ve optimised for daily. Every month we’ll provide you with a clear report that outlines the progress we’re making for your business.
Constant Iteration
At WDP, we’re always aware that best laid plans don’t always achieve results, especially when it comes to SEO. While other agencies may plan a campaign and run with it until the bitter end, we’re always reviewing our strategies to ensure that you’re getting the best possible results. This means we stay on top of frequent Google algorithm updates, ensure we’re writing content to keep up with the way that search is changing (e.g. Google’s increased emphasis on AI-driven search results), and constantly tweaking elements to get you to the top – and are keep you there.
So how about results? This is what we drove for our clients last year:
0
Average rank improvement per client
1
Total Position Boost
Trusted by Companies all over the world
Client Spotlight
Dive into our customer’s stories and discover how our web design has made a real impact on their businesses.
Hear directly from our Clients
Companies trust WDP for its reputation in the industry. WDP’s ability to build quality websites for start-ups and industry professionals alike has built our portfolio to include some recognisable names, government agencies and enterprise organisations.
AFGRI
MORTGAGE MATES
TAMARA YOGA
BGC AUSTRALIA
Frequently asked questions
Website design at WDP is all about crafting a unique and engaging online presence tailored specifically to your brand. It includes everything from the visual layout and color schemes to the user experience and functionality. Our goal is to create a site that not only looks great but also works seamlessly, reflecting your brand’s identity and making it easy for your visitors to connect with you.
Content marketing is an important element of SEO. Businesses have an opportunity to differentiate themselves by creating fresh, valuable and relevant content that audiences will go out of their way to consume. The very best content marking is educational in nature rather than promotional. Some examples of content that adds value to your reader’s day could include items like websites, blogs, newsletters, YouTube videos or podcasts, or highly sharable content. When it comes to content marketing for SEO, highly shareable content, or “linkbait”, is used to acquire backlinks.
An example of content marketing:
HubSpot’s blog is a prime example of content marketing driving SEO. By providing valuable, in-depth articles on marketing, sales and customer service, they consistently rank at the top of Google for key terms related to inbound marketing. Their blog not only drives organic traffic but also encourages backlinks from industry experts and websites, enhancing their SEO efforts.
Entertaining and engaging your audience properly creates brand awareness and loyalty like no other while simultaneously contributing to SEO success.
First, it’s essential to understand the way that Google ranks websites. At a fundamental level, Google displays the best quality, highly relevant content for users first. Google wants search engine users to receive the information that they need fast. However, over two hundred different ranking factors can affect your website’s position (rank) in search engine result pages (SERPs).
Here are some of the most important ranking factors that Google considers:
Domain-level SEO ranking factors: Google examines your domain’s history and uses this as a factor in determining the ranking of your website in Search Engine Result Pages (SERP). Important domain-level factors include your domain’s age, spam activity associated with your domain, owner information or location, and potential alignment with keywords.
Site Level SEO Ranking factors: Google’s algorithm considers your website’s quality in determining your rank (position) in search results. Important site-level (on-page) SEO factors include site security (SSL), logical navigation, site architecture and site map. Any successful SEO strategies must include on-page optimisation to ensure that both Google and regular site users experience safe and seamless browsing.
On-page SEO ranking factors: On-page optimisation is the process of ensuring that the technical elements on individual pages of your website are sending the correct signals to Google. Search engines review (crawl) your pages and examine important elements, including keywords, content length, metadata, and internal linking structures. On-page optimisation is one of the foundational building blocks for a successful SEO campaign.
Off-site SEO & backlink profile optimisation: Your website backlink profile’s quality is still one of the most important sites ranking factors. Google considers external links to your website (backlinks) from other sites to vote for confidence. The more authoritative and relevant the external link (backlink), the more confidence Google has that you’re delivering high-quality content for their users. Building a robust backlink profile is an essential part of any SEO campaign.
User behaviour: Google considers how users interact with your website in determining the quality of the content and overall experience. Google uses several metrics to assess user interaction with your site:
- Click-Through Rate (CTR): High CTR indicates that the content that you’re offering aligns with users search intent.
- Bounce Rate: Users that arrive at your site and leave immediately (high bounce rate indicates that the content that you’re offering may not align with users search intent or the content is poor quality)
- Repeat Visitors: Users that access your site on multiple occasions (high repeat visitors numbers indicate that the content that you’re offering is valuable or helpful to users
The time it will take for SEO to deliver meaningful results for your business depends on your website’s current status, existing competition and industry landscape.
Imagine for a moment that SEO is like constructing a new house and the construction phase will vary based on your property’s current status.
Has the foundation already been laid (basic On-Page SEO), and has the client previously used an SEO service? Or maybe we need to start with clearing the land (fixing existing issues).
Maybe you’ve already built some trust with the neighbours (existing backlink profile)? Or perhaps you’re meeting everyone for the first time (link building).
As you can see from this example, every website starts from a unique position, and the time taken will vary considerably. However, if you invest in the process, the final result will provide dividends for years – just like building a quality house.
Local SEO optimisation is the process of optimising your website for customers in a specific geographic location or multiple locations. If your business has a physical presence, this allows walk-in customers to locate your office and purchase your products or services easily.
Regardless of your website’s current rankings, our SEO specialists can definitely help improve your position in search engine result pages (SERPs). Our SEO team will also do some preliminary analysis to establish whether search engine optimisation will provide you with an acceptable return on investment (ROI).
SEO is a potent tool for improving the presence of your business. However, execution is everything.
Unfortunately, there are a lot of SEO companies that promise the world and fail to deliver on those promises. If you’ve worked with one of these SEO companies in the past, you’ll understand that words don’t always equal results.
The truth is that SEO is HARD.
But the results are definitely worth the effort and investment.
Anyone that sells you the dream of instantly sailing up the ranks of Google isn’t telling you the truth. The in house SEO team at WDP can get you to the first page of Google in less time than other Perth SEO agencies. However, we don’t sell false expectations at WDP.
We do things a little differently…
We set realistic expectations based on the SEO results that we’ve achieved for customers. We deliver transparent reporting with comprehensive information that allows you to track the progress we’re making for your business. We develop a long-term strategy to ensure that your business continues to rank highly for the right (high intent) keywords.
The main difference between Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) is that SEM is a paid medium, whereas SEO is focused on acquiring organic traffic. SEM utilises Pay Per Click (PPC) forms of advertising. An example of PPC advertising is Google Ads (AdWords).
Using Google Ads in combination with SEO helps to form a complete marketing strategy. SEO is what we call a “slow burn”, as results can take longer. PPC advertising is used to fund SEO in the short term. Once the website reaches position one, you can turn your ads and expect more leads for less cost.
Ranking on the first page of Google is an ambitious goal. We’ll ensure that you have the very best chance of achieving it. We live and breathe the SEO industry and constantly stay up to date with constantly evolving SEO practices so that you don’t have to. Rest assured your SEO campaign will be utilising the latest research, tools and technology to reach the highest position possible.
We’re 100% transparent about the time and resources required to reach your SEO goals. You’ll understand the difficulty and investment required from the outset, so there are no surprises.
Getting started with your website project is easy! Simply reach out to us at WDP, and we’ll guide you through the process. We’ll discuss your goals, requirements, and vision, and then create a plan tailored to your needs. From there, we’ll handle the design and development, keeping you informed and involved every step of the way. Ready to begin? Contact us today to help us craft your story.
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P: (08) 6197 7008
WDP Perth HQ
Our office is conveniently located in Perth CBD.
We are open
Monday – Friday
8:00am – 4:30pm
We create great designs
WDP acknowledges the Traditional Owners of the land where we work and live and we pay our respects to Elders past and present. WDP celebrates the stories, culture and traditions of Aboriginal and Torres Strait Islander Elders of all communities who also work and live on this land.